Emirates airline, headquartered in Dubai, has unveiled a new facility at Dubai International Financial Centre’s (DIFC) ICD Brookfield Place, featuring Sara, the world’s first robot check-in assistant.
The Emirates City Check-in and Travel Store provides customers with a diverse array of services such as flight bookings, check-in options at the city center, luggage drop-off, shopping for travel necessities, and time-saving benefits.
Emirates has introduced its first city check-in facility in Dubai, marking a significant milestone for the airline. Adel Al Redha, the COO of Emirates, expressed his enthusiasm for the new addition, stating that the “state-of-the-art facility” located in a bustling financial district, represents the next level of luxury the airline can offer its patrons. By allowing customers to avoid peak periods at the airport and minimize queueing, the Emirates City Check-in facility aims to enhance the travel experience for its customers.
Robotic Check-in System
Since Thursday, April 27, the facility has been fully operational, offering customers the convenience of dropping off their luggage as early as 24 hours and up to 4 hours prior to their flight, enabling them to arrive at the airport leisurely. The Emirates City Check-in facility is open to customers every day from 8:00am to 10:00pm, allowing them to visit and check in at their convenience.
Passengers can choose to check-in using self-check-in kiosks, dedicated desks manned by Emirates agents, or with the assistance of the world’s debut check-in robot assistant named Sara. This marks the first occasion customers will have the opportunity to interact with Sara, who was launched earlier this year at Emirates HQ.
Robot Check-in Assistant Sara: The Latest Addition to Emirates’ City Facility
Sara is an innovative, portable robotic check-in system equipped with facial recognition technology that can scan passengers’ faces and match them to their travel documents. The robot can print boarding passes and move around to assist those who require help. Sources indicate that future iterations of Sara will include arms that can transport luggage, further enhancing the check-in experience.
Al Redha clarified that this project is a pilot program, and Emirates will evaluate its success and demand before considering its expansion to other locations. “Once we measure the success and demand, we will be looking at whether we can expand it to other areas,” he explained.
Hassle-free and Elevated Check-in Experience at Emirates City Check-in and Travel Store
Featuring a captivating 2.5 meter LCD screen exhibiting the latest Emirates destinations and additional interactive screens, the City Check-in and Travel Store promises a seamless and elevated check-in experience for Emirates passengers. Guests can receive specialist guidance and promotions on trending destinations while designated travel advisors can assist with future trip bookings, managing existing bookings, purchasing upgrades, choosing preferred seats, and arranging additional luggage if needed.
Complimentary Access to Lifestyle Facilities for Emirates Passengers at ICD Brookfield Place
Emirates passengers who possess valid boarding passes and wish to explore the vicinity or unwind before their flight can enjoy complimentary admission to specific lifestyle amenities located in the internationally renowned ICD Brookfield Place. Additionally, they will be offered exclusive discounts and exceptional deals across various eateries, fitness centers, and high-end stores.
Seamless Transit to the Airport: Taxi, Chauffeur Service or Metro Connectivity
When it is time to fly, passengers can conveniently access the airport via taxi or Emirates chauffeur service. Alternatively, they can take a brief 10-minute walk to the Financial Centre Metro Station, which connects seamlessly to the Airport Terminal 3 Metro Station, facilitating a smooth transition to their next destination.
ICD Brookfield Place: A World-renowned Sustainable Building and Award-winning Architecture
ICD Brookfield Place is situated on Al Mustaqbal Street, in a prime location, and was designed by prominent architects Foster + Partners, winning the ‘World’s Best Architecture’ title at the International Property Awards. It is also recognized as one of the most eco-friendly buildings in Dubai, with a LEED Platinum certification and a pledge to achieve Net Zero Carbon by 2030.