The announcement of a new Soho Garden branch at Nakheel Mall, Palm Jumeirah, left many wondering why the famed Meydan branch was expanding and potentially risking its reputation in the process.
The recently opened Soho Garden at Nakheel Mall has proven to be a successful rooftop bar and superclub, despite its location in a mall. The terrace is popular among Palm Jumeirah residents and workers, with a weekday sundowner deal from 5pm to 8pm that competes with nearby hotels.
It is possible that Soho Garden’s lack of view is why they have tried to make up for it with their outdoor area. Facing the Palm’s roads and buildings may not be as visually appealing as having a view of the water or a skyline, but Soho Garden may have tried to enhance the atmosphere of their outdoor area in other ways, such as with landscaping, lighting, music, and seating arrangements. Ultimately, it will be up to individual customers to decide whether the outdoor area is a desirable spot to spend time in or not.
It sounds like despite the lack of a picturesque view, Soho Garden’s outdoor area is still a decent spot for a post-work drink. The attentive staff, varied bar bites, and funky soundtrack all contribute to a positive atmosphere and enjoyable experience for customers. Ultimately, a good bar or restaurant experience is more than just about the view, and it seems like Soho Garden has put effort into creating a welcoming and entertaining atmosphere for their customers.
Inside Soho Garden
It seems that the indoor area of Soho Garden is a different story compared to the outdoor area. The lack of windows and natural light can give the room a dark and enclosed feel, which may be less appealing to some customers. Additionally, the fact that the location is in a mall may not have as much of an impact on the indoor atmosphere since there are no windows to showcase the mall surroundings. However, some customers may prefer the indoor area for its more intimate and cozy atmosphere, or if they are seeking a break from the outdoor heat or noise. Ultimately, it will depend on individual preferences and priorities when it comes to choosing between the indoor and outdoor areas at Soho Garden.
The club is reminiscent of European dance halls and is a spacious, mostly unoccupied area that is centered around the stage. The stage is the focal point of the room, and the use of beaming lasers and LED screens creates a visually stunning display that complements the music booming through the large speakers. In other words, the club is lively and bustling with activity.
While Soho Garden’s indoor area may feel less glamorous compared to its flagship, the right DJ and the crowd it attracts can make up for any lackluster interior. When the DJ is playing great music and the crowd is dressed to impress and ready to party, the atmosphere can be electric, and customers may be less concerned about the indoor decor. Ultimately, the vibe of a club can be just as important as its physical surroundings in creating a memorable and enjoyable experience for customers.
In summary, the club is the main attraction at Soho Garden. If a popular DJ is playing, customers can expect a great night out. However, for those seeking the authentic Soho Garden vibe, the bar’s older sister located on the terrace may be a better choice. The outdoor area seems to embody the essence of Soho Garden, and it may provide a more enjoyable and unique experience for customers seeking a memorable night out.